As a writer, balancing the demands of SEO algorithms and your human audience is challenging but essential. The secret? Think of search engines as the bridge, not the destination.
Tips to Write for Both Humans and Search Engines:
- Focus on Readability: Use short sentences, simple words, and subheadings to keep readers engaged.
- Incorporate Keywords Naturally: Avoid keyword stuffing. Instead, weave them seamlessly into your content.
- Add Multimedia: Use images, videos, and infographics to break up text and keep readers interested.
- Engage with a Strong Opening: Start with a question, stat, or bold statement to hook readers.
Success in Action:
One of my clients, a tech startup, saw their average session duration increase by 45% when we combined engaging writing with SEO techniques. The key? Writing content that spoke directly to their audience’s challenges while satisfying search engine algorithms.